Yala etaziriw ka sɛbɛw be se ka sɔngɔ yɛlɛma wa?

Ɛlɛktɔrɔniki ka etaziw ka sɛbɛw ani sɔngɔ yɛlɛmani: Mun na o sɔsɔli kɔrɔtanin lo sisan

Etazini jamana bɛɛ la, dumunifeerelaw be sɔngɔ sɛbɛw yɛlɛmana ka kɛ ɔridinatɛri ka etaziw ye teliya la mɔgɔ si tun ma kɔn k’a fɔ min ye a saan duuru ye nin ye. Saan 2024, zuwɛnkalo la, Walmart y’a fɔ ko a bena ESLw bila magazɛn 2 300 kɔnɔ; o saan desanburukalo la, o baarakɛyɔrɔ y’a ka VusionGroup ka kontra janya ka tɛmɛ dɔrɔmɛ miliyari kelen kan walisa ka Etazini yɔrɔ 4 600 bɛɛ baara (Walmart ka baarakɛyɔrɔ, zuwɛnkalo saan 2024). Kroger, Whole Foods ani Amazoni Fresh fana y’u don. Ani ɲiningali min be to ka bɔ - ka bɔ sariya sigibagaw fɛ, sannikɛlaw lafasabagaw fɛ ani feerekɛlaw fɛ minw b’u yɛrɛ ka baarakɛyɔrɔw sɛgɛsɛgɛra -, o ye yala etaziw sɛbɛninw be da yɛlɛ sɔngɔw la minw be yɛlɛmayɛlɛma magazɛnw kɔnɔ.

Jaabi surun ye ko ɔnhɔn, fɛɛrɛ be farikolo barika bɔ yen. Jaabi min ka jan, o nafa ka bon ka tɛmɛ: sɔngɔ yɛlɛmani sugu juman lo, cogoya jumanw na ani n’a be mɔgɔ min nafa tiɲɛn na, o tigi be mugu san talatalon wulafɛ.

Ɛlɛkitoroniki sɛbɛw be min kɛ tiɲɛn na - ani u tɛ min kɛ

Ɛlɛktɔrɔniki etazi tagamasiɲɛ ye dizitali yiracogo fitinin ye - min ka ca ka baara kɛ ni E-ink fɛɛrɛ ye - min be bila sɛbɛn tagamasiɲɛ tun be sigi yɔrɔ min na. NinnuE-ɛnki ɔridinatɛri ka etazi sɛbɛnwka ɲɔgɔn minɛ ni nɛgɛjuru ye sɔngɔko labɛncogo dɔ la, a ka ca a la, Bluetooth Low Energy 5.0 wala RF porotokoliw sababu fɛ. Ni mɔgɔ dɔ be sɔngɔko jɛnkulu kɔnɔ ani a be sɔngɔ dɔ kurakuraya kɔfɛ-laban sisitɛmu kɔnɔ, yɛlɛmani be yɛlɛma ka taga etazi la a yɛrɛ ma. Labɛn tɛ kɛ. Tagama siraw tɛ ni marifa ye.

Butigi min be ni fɛɛn 120 000 ni kɔ ye - Walmart ka hakɛ min be sɔrɔ yɔrɔ kelen kelen bɛɛ la - o be koow yɛlɛma kosɔbɛ. Sɔngɔ yɛlɛmani minw be kɛ bolo la o hakɛ la, o be lɛrɛ kɛmɛ caaman ta lɔgɔkun o lɔgɔkun. Lizini-sɔrɔko jateminɛ ye ko sɛbɛn-baara sɔngɔ be fili 5% ka taga se 10% ma etazi ni sɛbɛnfura cɛ (ABI Research, 2024). ESLw b’o hakɛ surunya zero ma.

Nka ESL ka minanw tɛ yɔrɔ si ta. A tɛ sɔngɔko fɛɛrɛ kɛrɛnkɛrɛnnin dɔ waajibiya i n’a fɔ jatebɔsɛbɛn be wari hakɛ kɛrɛnkɛrɛnnin dɔ waajibiya cogo min na. A be mekaniki gɛlɛya bɔ yen min tun be biriki-ani-bɔgɔ magazɛnw datugu lɔgɔkun o lɔgɔkun sɔngɔ yɛlɛmaniw na. Jagokɛlaw be min sugandi ka kɛ n’o yɛlɛmani ye - ani u be latangalan minw lɔ -, baro yɛrɛ yɛrɛ be daminɛ yɔrɔ min na.

Sɔngɔ yɛlɛmani tɛ dumunifɛnw sɔngɔ yɛlɛmani ye - Nin ye dalilu ye

Tuma min na Senatɛri Elizabeth Warren ani o kɔfɛ-Senatɛri Bob Casey ye sɛbɛ ci Kroger ka ɲɛmɔgɔba ma saan 2024, utikalo la, u y’a lasɔmi ko sɔngɔw be se ka kɛ sababu ye ka sɔngɔw yɛlɛma ka kɛɲɛ ni tile wagati ye, wagati cogoya, wala mɔgɔw ka ɲinini yɛlɛmaniw ye. Uber ka sangali tun be mɔgɔ hakili ɲagami ani a tun be mɔgɔ hakili ɲagami.

Baarakɛsɛbɛ dɔ bɔra saan 2025, sɛgɛsɛgɛrikɛlaw fɛ UC San Diego ka Rady lakɔli la ani UT Austin la, o y’o kuma sɛgɛsɛgɛ ka ɲɛ. Robert Sanders, Ioannis Stamatopoulos, ani Robert Bray (Kellogg woroduguyanfan) ye fɛnw sɔngɔ miliyɔn 180 ni kɔ sɛgɛsɛgɛ sanni ESL ka bila Etazini ka dumunifeereyɔrɔw la ani o kɔ. U ka sɛgɛsɛgɛli: dalilu si tɛ yen min b’a yira ko sɔngɔw yɛlɛmana wagati yɛrɛ yɛrɛ la - lafiɲɛlonw na, sɔngɔw yɛlɛmani kalow la, yɔrɔ si la kunnafoniw kɔnɔ.

O kuun ye labɛnnin lo ye. Dumunifɛnw feereyɔrɔ be baara kɛ ni fanibugu-minɛn misɛnw ye segerew bɛɛ kɔnɔ, fɛɛn kelen kelen tɛ. Suguba dɔ tɛ wari bɔ jii buteli kelen na i ko lotɛli be so kelen sɔngɔ sɔngɔ cogo min na. N’u ye buru sɔngɔ yɛlɛma nɛzi wagati la, o be se ka kɛ sababu ye ka wari dɔɔni wɛrɛ sɔrɔ bi ani ka denbaya dɔ bɔnɛ pewu min be dɔrɔmɛ 200 sara lɔgɔkun kɔnɔ. Stamatopoulos y’a fɔ ka gwɛ ko: dumunifeereyɔrɔw be wari sɔrɔ kantigiya min be kɛ wagatijan kɔnɔ ani sɔrɔko dafalen sababu fɛ.

Kroger ye Warren-Casey ka lɛtɛrɛ jaabi k’a fɔ ko a t’a seen don sɔngɔw yɛlɛmani na ani a ma deli k’o kɛ, ani ko ESLw be baara kɛ ni baarakɛcogo kunnafoniw ye ani sɔngɔw yɛlɛmani telimanw ye. Amazoni y’a fɔ ko ale tɛ ni labɛn foyi ye ka sɔngɔw yɛlɛma magazɛnw kɔnɔ. Walmart SVP Greg Cathey y’a fɔ ka gwɛ ko: sɛbɛninw tɛna lɛrɛ-ka taga -lɛrɛ sɔngɔ yɛlɛmaniw lawuli.

ESL-Sɔngɔ yɛlɛmani be se ka kɛ min ye tiɲɛn na waleyali la

Politiki kumaw bɔ yen, ani sɔngɔko fɛɛrɛ minw ESLw be dɛmɛ don dumunifɛnw na, u tɛ i n’a fɔ sɔngɔko yɛlɛmani- sariya sigibagaw ye min ɲɛfɔ. O ye baarakɛcogo yɛlɛmaniw ye e-jagokɛlaw ye minw kɛ kabi saan caaman - minw be se ka kɛ sisan jagokɛyɔrɔw la.

Markdown ka ɔridinatɛri min be se ka tiɲɛ

O ye sɔsɔli min tɛ kɛ ani min be nɔɔ to mɔgɔw kan joona joona. Departeman min be SKU 200 tiɲɛ minw be sɛbɛw ka tagamasiɲɛw kɔrɔ, o be tagamasiɲɛw kɛ siɲɛ kelen - a ka ca a la sɔgɔma sanni - ka ban ani n’a baarakɛɲɔgɔn dɔ y’o kɔrɔsi ani k’u tagamasiɲɛw kɛ tugun bolo la. Ni ESLw sirinin be minanw marali la, sɔngɔw labɛncogo be yɛlɛmaniw lawuli lɛrɛ 48, lɛrɛ 24 ani lɛrɛ 12 kɔnɔ sanni a ka ban. A mako tɛ ka don duguma. Erɔpu jamanaw ka cakɛda dɔw i n’a fɔ Carrefour ani Auchan be baara kɛ o cogo la kabi saan caaman; u ka kunnafoniw b’a yira ko dumunifɛnw tiɲɛni dɔgɔyara, sɔngɔw tɛ yɛlɛma.

Sɔngɔ ɲɔgɔndan

Sugu minw na sɔngɔ yɛlɛmani ka ca - jii buteli kɔnɔ, nɛgɛkunbɛnnanw, papiye nɛgɛkunbɛnnanw - feerekɛlaw ka kan ka jaabi di ɲɔgɔndankɛlaw ka tagama ma joona. Ni sɛbɛw be sɛbɛri kɛ, jaabili be se ka lɔgɔkun kelen ta. Anibi E-ɛnki sɔngɔ tagamasiɲɛwnɔrɔnin be ɲɔgɔndan hakilimaya feerew la, sɔngɔko jɛnkulu dɔ be se k’u yɛrɛ yɛlɛma lɛri damanin kɔnɔ. O ye sɔngɔ yɛlɛmani ye, nka a be jigi - ka sɔngɔw to ɲɔgɔn na sanni k’u yɛlɛma.

Yiriwali teliya

Flash feereli, wagati-dantigɛlifɛnw, ani kokɛtaw-minw be kɛ baarakɛcogo tiɲɛn ye n’a kɛli tɛ bololabaara tile fila wajibiya. Jagokɛla min be wikɛni dɔ la, a be se k’a ɲɔndi ka tɛmɛ magazɛn bɛɛ kɔnɔ jumalon sɔgɔma ani k’a saman lɔgɔkun kɔnɔ ni tagamasiɲɛ tɔɔ tɛ yen min be ɲagami bila mɔgɔw la sɛbɛrikɛyɔrɔ la.

Omnikanel sɔngɔ bɛnnin

Sannikɛlaw ka ŋunuŋunu min ka ca bi, o ye sɔngɔ bɛnbaliya ye - appli b’a fɔ $3.49, etazi b’a fɔ $3.79.Walmart ka ESL bɔlia labɛnna yɔrɔ dɔ la walisa k’o gwɛlɛya ɲɛnabɔ tigitigi: ni -magazɛnw sɔngɔw be yɛlɛma ka tɛmɛ o sisitɛmu kelen fɛ min be ɛntɛrɛnɛti sɔngɔw lawuli, o danfara be tunu. O ye lannaya-sɔrɔli ye, gouging fɛɛrɛ tɛ.

Kɔrɔfɔbagaw be siran min ɲɛ ani dalilu minw b’a yira

Fɛɛrɛ min be ESL sɔngɔ yɛlɛmaniw kɔ wagati yɛrɛ yɛrɛ la

E-ink b’a yira ko - o elekitoroforetiki fɛɛrɛ kelen lo Kindle kalanbagaw kɔnɔ - be fanga minɛ ekran kurakurayali wagati dɔrɔn. Tag tipikali be baara kɛ saan duuru kɔnɔ warigwɛ-seli batiri kan ni yɛlɛmani kelen ka taga se saba ma loon o loon, o b’a to -ba be se ka kɛ tag waa tan ni kɔ kɔnɔ magazɛn kelen kelen bɛɛ kɔnɔ.

Kumaɲɔgɔnya be kɛ BLE 5.0 ka basi stationw fɛ minw be magazɛn kɔnɔ. Sɔngɔ yɛlɛmani be jɛnsɛn ka bɔ sɛriwɛri cɛmancɛ la o station nunu fɛ ka taga tagamasiɲɛ kelen kelen bɛɛ la, ni -magazɛn dafalen kurakurayali wagati ye k’a ta sekɔndiw ma ka taga a bila miniti damadɔw la. ESL ka baarakɛminɛnw be don ni ERP ani POS sisitɛmu kɔrɔw ye APIw wala kunnafoniw bɔli sababu fɛ - o yɔrɔ kelen na, feerekɛlaw be sɔngɔ sariyaw sigi yɔrɔ min na, markdown triggers ani promotion calendrier. Fɛɛrɛ o fɛɛrɛ ka gwɛlɛya be bɔ feerekɛla ka kunnafoniw lo la, sɛbɛri yɛrɛ tɛ.

Erɔpu jamanaw ka sugu be min fɔ Etazini ka feerekɛlaw ye .

ESL tacogo la, Etazini be Erɔpu jamanaw kɔ ni saan caaman ye. Cakɛda dɔw, i n’a fɔ Auchan, Carrefour, ani Aldi, olu ye nɛgɛjuruw labɛn Erɔpu jamana waa caaman na, ani u ka baarakɛcogo b’a yira ko ESLw be baara kɛ fɔlɔ ka nɔgɔ dɔgɔya, ka baarakɛcogo ɲuman kɛ ani ka mɔgɔw lasun u ka baara kɛ joona joona -, u tɛ sɔngɔw yɛlɛma ni fanga ye.

ƝɛmɔgɔyaESL dilanbagaw i n’a fɔ SES, SoluM, ani Pricery’u ka pilatifɔmuw lɔ o baarakɛcogo nunu lamini na, ni porogaramuw ye minw be sinsin yɔrɔ kelen ka sɛgɛsɛgɛri kan, sariyaw labatoli sɛgɛsɛgɛli ani magazɛn caaman ka bɛnkanw kan. O bɛɛ n’a ta, sannikɛlaw ka miiriya bele ye gwɛlɛya ye. Forbes ka sɛgɛsɛgɛli dɔ y’a yira ko Ameriki ka sannikɛlaw 52% be sɔngɔ yɛlɛmani ni gouging jɛn, k’a sɔrɔ 34% dɔrɔn lo be nafa minw ye (Forbes, sɛtanburukalo saan 2024). Jagokɛlaw minw be ESLw bila, olu tɛ se k’u janto o danfara la.

Jagokɛlaw ka baara sɛgɛsɛgɛri sɛbɛ min be ESLw sɛgɛsɛgɛra

Jagokɛlaw fɛ minw be wari donna ɛntɛrɛnɛti kan, sɔngɔ yɛlɛmani seko ye baarakɛcogo jɔnjɔnw filanan ye tiɲɛn na. O fɛɛrɛ b’a yɛrɛ sara baarakɛlaw ka wari marali fɛ ani sɔngɔw labɛnni fɛ wagatijan kɔnɔ sanni fɛɛrɛ kura si ka don baara la. Nin ye desizɔn ɲuman ye:

A daminɛ ni pilɔti ye min b’a janto o la.Sugandili kɛ -fɛn minw ka ca - fɛn minw be tiɲɛ ani nɔnɔfɛnw be bɛn ɲɔgɔn ma. Sira kelen min be magazɛn fila wala saba kɔnɔ, o be kunnafoni caaman di walisa ka se ka donɲɔgɔnna tiɲɛtigiya ani ka baarakɛlaw ka wari maralen hakɛ jati k’a sɔrɔ u ma baara kɛ ka dama tɛmɛ.

Sisitɛmu donɲɔgɔnna sɛgɛsɛgɛ joona.ESL ka kunnafoniw be bɔ i ka ERP wala POS kɔnɔ. Ni i ka porogaramu feereli be ni ɲɔgɔndanfɛnw ye minw dilanna ka kɔn, a sigicogo ka nɔgɔ. N’a sɔrɔ mɔgɔw mako be yiriwali baara la lɔgɔkun naani ka taga se lɔgɔkun seegi ma.

I ka minanw sugandi ka kɛɲɛ n’u ka baarakɛcogo ye. LCD dijital sɔngɔ ekranwsutu endcaps ani promotion hotspots yɔrɔ minw na videwo ni kulɛri kɔrɔtanin lo. E-enkiri sɛbɛninw - 2.66 ka taga se santimɛtiri 7,3 ma - be etazi-daga sɔngɔw fanba minɛ.

Aw ye sɔngɔko marali sigi sen kan sanni aw ka yɛlɛma.A ɲɛfɔ sugu jumanw lo b’a to sɔngɔw be yɛlɛma u yɛrɛ ma ani siɲɛ jumanw na. Aw ye tagamasiɲɛw sigi duguma ani sanbon kan. Aw ye sariyaw sɛbɛ walisa sɔngɔw, magazɛnw ka baara ani sariyaw labatoli jɛnkuluw ka se ka tulonkɛ gafe kelen lo tilan.

I ka kumaɲɔgɔnya kɛ ni sannikɛlaw ye ni hakili sigi ye.A ɲɛfɔ ko sɛbɛnin minw be sɔrɔ ɛntɛrɛnɛti kan, u b’a to mɔgɔw be se ka sɔngɔw jigi joona ani k’u sɔngɔw lɔn ka ɲɛ. In-magazɛn tagamasiɲɛw, barokɛyɔrɔw ani site web ka ɲiningaliw ɲɛɛw bɛɛ be dɛmɛ don ka faamuyali danfara datugu.

Fɛɛn jɔnjɔn minw be ta

ESLw b’a to sɔngɔw yɛlɛmani be se ka kɛ- nka feasible kɔrɔ tɛ ko a tɛ se ka bali walima ko a be mɔgɔ tɔɔrɔ. Fɛɛrɛ be sɛbɛw ka tagamasiɲɛw farikolo gɛlɛya bɔ yen; sɔngɔko fɛɛrɛ ye feerekɛla ka sugandili ye.

Dalilu si tɛ yen min b’a yira ko sɔngɔ yɛlɛmani-siranya be yen.Kalan min ka gwɛlɛ ka tɛmɛ bɛɛ kan fɔɔ ka na se bi ma - 180 miliyɔn kelen kɔlɔsili kɛra Etazini ka dumunifeereyɔrɔw bɛɛ la - o ma sɔngɔ yɛlɛma ESL bilali kɔ.

ROI fɔlɔ be bɔ baarakɛcogo la, sɔngɔw yɛlɛmani tɛ.Baarakɛlaw ka wari marali, sɔngɔw tiɲɛni, markdown automatique ani omnichannel ka bɛnbaliya lo ye nafaw ye minw sɛgɛsɛgɛra.

Dumunikɛlaw ka miiriya kɔrɔtanin lo.Etazini ka sannikɛlaw tilancɛ ni kɔ b’a fɔ ko sɔngɔ yɛlɛmani be taga ɲɔgɔn fɛ ni gouging ye. Gɛrɛntɛ ni kumaɲɔgɔnya tɛ fɛn ye min be se ka kɛ.

Erɔpu jamanaw be ɲɛyirali nafaman dɔ di.Saan caaman kɔnɔ, ESL cayara Erɔpu jamanaw ka dumunifeereyɔrɔw la, o ma nɔɔ bɔ i n’a fɔ Ameriki kɔrɔfɔbagaw b’a fɔra cogo min na.

Jagokɛlaw kama minw b’u ka .ɔridinatɛri etazi tagamasiɲɛ bilali fɛɛrɛ, min bɔra mɔgɔ fɔlɔw ka misaliya la, o be bɛn ɲɔgɔn ma: ɲɛminɛ ni baarakɛcogo ɲuman ye, lanaya sigi mɔgɔw ka koow la, ani a to sɔngɔko sekow ka caya i n’a fɔ i ka kunnafoniw labɛncogo n’i ka marako be yiriwara cogo min na.

Mɔgɔw ​​ka teli ka ɲiningali minw kɛ

A bɔyɔrɔw

1. Walmart Corporate Newsroom, "Fɛɛrɛ kura, nɔɔ ɲumanw: Etazi dijitali be tɔnɔ sɔrɔ sannikɛlaw n'u ka baarakɛɲɔgɔnw fɛ," Zuwɛnkalo saan 2024
2. Sanders, R., Stamatopoulos, I., Bray, R., “Elektroniki ka etaziw sɛbɛri ma kɛ sababu ye ka sɔngɔ yɛlɛma Etazini ka dumunifɛnw feereyɔrɔw la, hali ni sariya sigibagaw ka haminankow lo,” UC San Diego Rady ka baarakɛsɛbɛn, saan 2025
3. Warren, E. ani Casey, B., lɛtɛrɛ min cira Kroger ka ɲɛmɔgɔ Rodney McMullen ma ka ɲɛsin etaziw ka tagamasiɲɛw n’u ka sɔngɔ yɛlɛmani ma, saan 2024, ɔkutɔburukalo la
4. Forbes, "Walmart, Kroger ani Whole Foods be baara kɛ ni sɔngɔw ye minw be sɔrɔ ɛntɛrinɛti kan - Sannikɛlaw ka ɲi ka min lɔn," sɛtanburukalo saan 2024
5. ABI Research, "Jagokɛla ka gafe min be kuma elɛkitoroniki ka etaziw kan," saan 2024
6. Revionics / Aptos, "Sɔngɔ yɛlɛmayɛlɛmalenw ni sɛbɛw ye minw be bila etaziw kan ani sɔngɔw yɛlɛmani," a be tɔnɔ sɔrɔ 33% na min be se ka sɔrɔ ESL + AI yɛlɛmani faranin ɲɔgɔn kan .